This MSc programme offers forefront insights from business sciences, providing a multi-disciplinary perspective on how firms, farms, markets and sectors transform to be part of sustainable solutions. It offers and develops knowledge, skills and competencies to become a manager, marketeer, or entrepreneur that can run a business beyond the usual, making it suited for a more sustainable future. In the first year students build up a knowledge base, first taking stock of existing business theories and the consequences of taking sustainability serious, followed by exploring solutions in the domains of strategic marketing, leadership and organizing for sustainability transitions in business. Later, students learn to creatively develop theories to enhance sustainability and innovation in business, learn advanced qualitative and quantitative methods for testing and advancing such theories, to close year one with reflections on the learnings (including ethics). Along year one, a so-called ribbon course aims at cohort building. To deepen personal skills and interests, year one includes skills modules, an academic consultancy training using a real assignment, and two elective courses. The second year is filled with the master thesis project and an internship with an external company or organization to prepare for a future job at academic level (either in the Netherlands or abroad).