Wakuli

Roast level 1, Amsterdam, Netherlands

Wakuli is a coffee company that actually gives a damn about where your beans come from. They're on a mission to fix the whole coffee system, which is pretty broken if you think about it. Most coffee farmers get paid almost nothing while big corporations rake in the cash. Wakuli flips that by paying farmers way above market price and working directly with them, no middlemen. The name comes from "wakulima," which means farmers in Swahili, because that's where it all starts. They're pushing regenerative coffee production too, aiming to have all their coffee fully regenerative by 2028. So you're not just getting a decent cup, you're supporting a model that doesn't screw over the people who grow it. You can grab their beans, pods, or cold brew, and they have a subscription thing if you want coffee showing up at your door regularly. They also do a Discover Monthly thing so you can try different origins. The whole vibe is: coffee should be exciting and diverse, not burned and boring. And hone…